The Onions MagnaSoles Advertisement Analysis - 774 Words

With products such as Shamwow, Oxyclean, and the Bowflex, flooding our modern-day market, it seems as though today’s advertisement challenges the intelligence of the American populace with a single daunting task, to force people to stop thinking rationally. Intelligence is measured upon a variety of elements all stemming from rational thought; The Onion satirizes the seemingly infinite quantity of irrational thought in the world today, in an ad for a new and improved, $19.95 (plus shipping and handling), solution to any person’s foot problems. â€Å"MagnaSoles† depicts the gullibility of people by showing their reliance on various modes of the media to obtain information. In this case, lustrous qualities lure the customer, while other†¦show more content†¦Ã¢â‚¬Å"†¦harmonic energy field rearranges the foot’s naturally occurring atoms, converting the pain-nuclei into pleasing comfortrons.† These words were created by pseudoscientists t o convince us you will feel better by using recognizable sounding words. These words sound believable to everybody that isn’t a pseudoscientist as a result of hearing the familiar â€Å"-tron†, thus assuming that it is a widely used word. As a result of the general public being brainwashed for many years via advertisement, they turn off their common sense and pretend to be well versed in the language of the, oh-so-complex, pseudoscience. Hence, the advertisers for the miracle product, â€Å"MagnaSoles†, have successfully proven that jargon saves lives and adds credibility to any statement. Advertisement has been successful in their crusade to stop the spread of the heretical knowledge, but has done it in such a transparent way that it is now being cured by common sense. The Onion, in a witty and satirical fashion, successfully captures the lack of intelligence in the world of advertising. Unless, of course, the pseudoscientists say otherwise. Hamleton, George. Magna Soles. The Onion (2007): 32-32.